Part 1 landed exactly how we hoped and then some.
Since our February 2026 Instagram Trends for Professional Brands Part 1 went live, we’ve heard from consulting firms, B2B, SaaS, HR tech companies, law practices, financial advisors, and agency brands across India who used those formats to finally crack organic reach on Instagram. Reels that felt “too professional to go viral” started getting saved, shared, and commented on by exactly the right people.
Professional brands in India have always had the expertise. The gap was always the format. And that’s exactly what we fix here.
Part 2 gives you 10 more trends each one decoded for professional brand use. Whether you’re a CA firm, an EdTech brand, a recruitment agency, a corporate consultant, or a legal service there’s something in this list for you.
Read this before your competitor does.
1. Company Statement Trend
Brands are using bold, serious-looking carousels to make strong statements about their work, their values, their process, or their industry stance. Clean design, confident copy, no fluff. It positions the brand as an authority without saying “we are experts.”
How to hop on: Lead with a statement your audience needs to hear an industry truth, a bold POV, or a process your brand swears by. Each slide builds the case. Last slide = your brand + CTA. Think less “about us,” more “here’s where we stand.”
Best suited for: Consulting firms, law firms, financial advisors, HR and recruitment brands, EdTech, marketing agencies, corporate training companies, healthcare professionals.
2. “Arre Maalik, Thodi Si Galti Ho Gayi” Audio Trend
This viral Hindi audio built around a sheepish, humorous admission of a small mistake is being repurposed by brands to own their past missteps, industry myths they used to believe, or things they’d do differently now. It’s self-aware, funny, and surprisingly trust-building.
How to hop on: Use it to confess something relatable a common mistake your industry makes, advice you used to give that you’ve since updated, or a brand learning. Keep it light. The audio’s tone does the heavy lifting; your text just needs to be honest and on-point.
Best suited for: Marketing agencies, financial advisors, EdTech brands, business coaches, HR and recruitment firms, any professional brand that wants to humanise without losing credibility.
Here’s the trending audio for you.
3. Sticky Note Trend
Creators and brands are using the visual of a sticky note real or designed synced with on-screen text to deliver a message. It feels spontaneous, like a thought jotted down in the moment. The informal format makes even serious content feel approachable.
How to hop on: Use it for quick tips, reminders, client truths, or process notes your audience wishes someone had told them earlier. Sync the text reveal to the audio beat. Keep each sticky note to one punchy line. Stack 3–5 for a carousel or use one for a standalone reel.
Best suited for: Business coaches, consultants, legal and CA firms, HR brands, EdTech, corporate wellness brands, financial planners.
Here’s the trending audio for you.
4. Glitch Effect Trend
A video edit style where the footage “glitches” creating a distorted, digital-error aesthetic used to transition between a problem and a solution, a before and after, or two contrasting ideas. It’s visually arresting and instantly stops the scroll.
How to hop on: Use the glitch as a metaphor. Glitch on the “old way” or “common mistake” → clean transition to your brand’s approach or solution. Works brilliantly for process-driven or transformation-focused brands. Keep it short 15 to 20 seconds max.
Best suited for: Tech brands, digital marketing agencies, SaaS companies, EdTech, fintech, IT consulting, any brand positioning itself as the smarter alternative.
5. “Har Baat Pe Nahi” Audio Trend
This audio trend rooted in the idea of setting limits and not saying yes to everything is being used by professional brands to talk about boundaries, focus, and saying no to the wrong clients, projects, or advice. It resonates hard with India’s professional and entrepreneurial audience right now.
How to hop on: Use it to list things your brand or your ideal client should stop saying yes to. “Not every brief deserves a yes.” “Not every investor is the right investor.” “Not every client fit is a good fit.” Bold text on screen, confident delivery, audio does the emotional work.
Best suited for: Business coaches, marketing and creative agencies, legal firms, financial advisors, HR consultants, startup-facing brands, executive coaches.
Here’s the trending audio for you.
Trend 6: Fake Laugh Trend
The fake laugh trend uses a forced, sarcastic laugh reaction to call out something absurd an industry myth, a bad client behaviour, an outdated practice, or a piece of advice that keeps circulating despite being wrong. It’s dry, confident, and earns instant engagement from people who get it.
How to hop on: Start with the absurd statement your audience hears all the tim then hit them with the fake laugh reaction and follow it with the truth.
Best suited for: Marketing agencies, business coaches, freelancers, CA and legal firms, EdTech brands, HR and recruitment, financial advisors, anyone fighting bad industry advice.
Here’s the trending audio for you.
Trend 7: Split Screen Trend
The screen is divided top half shows one visual or perspective, bottom half shows a completely different one. The contrast between the two is where the magic lives. Professional brands are using it to show the gap between perception and reality, problem vs. solution, or two sides of the same story.
How to hop on: Put your client’s “before” on one side and the “after” on the other. Or show what the industry says vs. what your brand does. Or “what they think we do” vs. “what we actually do.” The split does the storytelling your text just needs to label it clearly.
Best suited for: Marketing and creative agencies, consulting firms, EdTech, HR and recruitment brands, financial advisors, legal firms, business coaches.
Trend 8: “Main Banda Kaam Ka” Audio Trend
This audio trend is built on one idea, proving your worth through what you actually do. Brands and creators are using it with strong hooks and sharp perspective-led text to showcase their value, expertise, or results. It’s confident without being boastful, and the Hindi audio gives it an instant cultural pull with Indian audiences.
How to hop on: Lead with a hook that challenges a common assumption in your industry — then use the audio’s energy to back it up with what your brand actually delivers. “Not the cheapest. Not the flashiest. But the one that actually gets the job done.” Founder-facing content works especially well here.
Best suited for: Business coaches, marketing agencies, CA and legal firms, HR consultants, EdTech brands, corporate training companies, any professional brand that competes on quality over price.
Here’s the trending audio for you.
Trend 9: Eye Wink Trend
A simple but effective format a wink to the camera, synced to a moment of confidence, a reveal, or a “we know something you don’t” energy. It’s being used by professional brands to add personality to otherwise formal content without losing credibility.
How to hop on: Use the wink as punctuation right after a bold statement, a tip that actually works, or a result your brand delivered. It signals confidence without arrogance. A founder winking after “our clients saw 3x ROI last quarter” hits differently than a plain text post.
Best suited for: Founder-led brands, boutique consulting firms, marketing agencies, business coaches, personal brands in finance, law, or HR, any professional brand trying to add a human face to their content.
Trend 10: “Go Crazy” Audio Trend
People line up on both sides of the frame while one or two people walk into the centre to reveal something a look, a product, a team member, an announcement. The energy is celebratory, hype-driven, and electric. Brands are adapting it to reveal new hires, new services, campaign launches, or office culture moments.
How to hop on: Line your team up on both sides. Have your founder, a new joiner, or a key team member walk into the centre to the beat. Use text overlays to make the reveal clear — “Meet our new Head of Strategy” or “Our latest service is here.” The format rewards confidence, so commit to the energy fully.
Best suited for: Agencies, corporate brands, EdTech companies, HR and recruitment firms, professional services with a strong team culture, any brand making a big announcement or welcoming a new face.
Here’s the trending audio for you.
Conclusion
All 10 trends are built for professional brands that blend into the feed.
The biggest shift happening on Instagram India right now is this: professional brands that show personality are outperforming those that only show credentials. The formats in this list let you do both be credible and be human, be expert and be watchable.
Part 1 showed that professional brands can go viral without compromising their positioning. Part 2 gives you 10 more ways to prove it.
At Passionbits, we track, decode, and translate Instagram trends specifically for Indian brands-consumer and professional. So your content team always knows what to make, and why it works.
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