A deep-dive into their content strategy, posting patterns and trend execution
Bigged is an AI-powered consumer intelligence tool that helps brands spot real demand signals across the internet: reviews, social conversations, forums, and marketplaces before they spend on ads or product decisions.
What sets Bigged apart isn’t just the product, but its distribution. Instead of relying on founder content or paid ads, Bigged has built visibility through a high-volume, multi-account content engine designed to dominate feeds with speed, repetition, and strong hooks.
This case study breaks down how Bigged is using content farming to scale attention, why the strategy works, and what modern brands can learn from it.
In late 2024, Bigged launched what might be the most disruptive move in the ad spy tool market: giving away a $150,000 product completely free. No credit card required. No freemium limitations. No bait-and-switch.
While competitors like AdSpy ($149/month), PowerAdSpy ($39-$249/month), and BigSpy ($9-$3,600/year) charge premium prices for basic features, Bigged is flipping the script with a radical “free forever” model powered by upsell potential to their full performance marketing suite.
Key Metrics (Estimated):
- $150,000+ invested in R&D
- 18 advanced filters (vs 2-3 in competitors)
- Free forever – no sign-up required
- 6 employees (lean startup model)
- DTC health & wellness focus (niche domination strategy)
- 5-tool ecosystem (Spy → Analytics → Briefing → Production → Deploy)
Most SaaS brands obsess over their company social media presence. Bigged took a different approach entirely.
Here’s the strategy breakdown:
The Unconventional Play: Content Farming Over Brand Building
While competitors like BigSpy, PowerAdSpy, and Motion built traditional brand accounts with polished content calendars, Bigged deployed a guerrilla marketing masterclass that completely bypassed the conventional playbook.
The Core Strategy: Instead of building one brand account, Bigged created an ecosystem of seemingly independent content creator accounts that promote their tool organically through value-first content.
Strategy Breakdown: The 3-Pillar Framework
1. The Content Farming Network
Bigged’s approach centers on distributed content creation rather than centralized brand messaging:
Multiple Account Strategy:
- Created different channels across Instagram, TikTok, and other platforms
- Each account appears independent, focused on marketing tips, ad insights, or creator economy content
- No obvious connection to Bigged brand at first glance
- Operates like a content farm, but with strategic purpose
Why This Works:
- Avoids the “promotional fatigue” that branded content faces
- Algorithm treats each account as organic creator content, not branded advertising
- Users discover the tool through valuable content, not ads
- Creates multiple touchpoints without appearing spammy from a single source
2. The Hook Formula: Short, Actionable, Tool-Focused
Every piece of content follows a precise formula designed for virality:
Visual Hooks:
- First 3 seconds show the problem (e.g., “Struggling to find winning ad creatives?”)
- Screen recordings of the tool in action
- Before/after results that show transformation
- Pattern interrupts (unusual angles, quick cuts, dynamic text)
Actionable Content Structure:
- Problem → Solution → Tool Demo → CTA
- “Here’s how to spy on your competitors’ ads in 30 seconds”
- “I found 10 winning ads using this free tool”
- “Stop wasting money on ads – here’s what’s already working”
The Direct Promotion Angle: Unlike subtle brand integration, every post explicitly promotes Bigged:
- Clear tool demonstrations
- Direct links in bio or comments
- “Use Bigged for free” messaging
- No ambiguity – the tool IS the content
3. Format Optimization for Platform Algorithms
Platform-Specific Adaptations:
TikTok/Instagram Reels:
- 15-45 second videos
- Trending audio overlays
- Text-heavy overlays for sound-off viewing
- “Save this for later” prompts to boost engagement
- Duet/Stitch-friendly content for secondary distribution
Instagram Stories:
- Interactive polls (“Which ad would you click?”)
- Swipe-up links (when available)
- Behind-the-scenes tool usage
- Quick tips carousel format
YouTube Shorts:
- Slightly longer format (45-60 seconds)
- Tutorial-style content
- “How I found 100 viral ads” narratives
The Numbers Game: Volume Over Perfection
Traditional SaaS Content Strategy:
- 1 brand account
- 3-5 posts per week
- High production value
- Months to build following
Bigged’s Approach:
- 20-50+ accounts
- 10-20 posts per day (across all accounts)
- Raw, authentic production
- Viral potential on every single post
The Math: If each account posts 2-3 times daily:
- 30 accounts × 3 posts = 90 pieces of content per day
- 2,700 posts per month across the network
- Even with 1% viral rate = 27 viral posts monthly
- Each viral post = 100K-1M+ impressions
Trends They’re Leveraging
Current Trend Stack:
- “Secret Tool” Trend
- “Marketing agencies don’t want you to know about this”
- Conspiracy/insider knowledge angle
- Creates FOMO and curiosity
- “Free Alternative” Positioning
- “Why pay $299/month for Foreplay when Bigged is free?”
- Direct competitor comparisons
- Cost-conscious creator appeal
- “Behind the Curtain” Content
- “How I spy on Million Dollar Brands”
- “The exact ad that made them $1M”
- Reverse-engineering success stories
- Tutorial Format
- Screen recording tutorials
- Step-by-step walkthroughs
- “Watch me find 10 winning ads in 5 minutes”
- Results-Focused Hooks
- “This ad generated $50K in sales”
- “1 tool, 1000 ad ideas”
- Outcome-driven messaging
Viral Success Indicators
What Makes Their Content Go Viral:
Psychological Triggers:
- Curiosity Gap (“You won’t believe what I found…”)
- Social Proof (Real tool demonstrations)
- Scarcity (“Free for limited time”)
- Authority (“Pro marketers use this”)
- Utility (Immediately actionable)
Technical Elements:
- Strong hook in first 3 seconds
- Pattern interrupt every 2-3 seconds
- Clear value proposition
- Easy to understand without sound
- Save/Share-worthy content
- Trending audio integration
The Business Model Connection
Why Give Away a $150K Product?
The content farming strategy makes perfect sense when you understand the business model:
- Freemium Funnel:
- Free spy tool drives massive user acquisition
- Users get hooked on the ad intelligence
- Upgrade to paid tools (Analytics, Briefing, Deployment)
- Data Network Effect:
- More free users = more data
- Better recommendations
- Improved product = better content = more users
- Enterprise Sales Driver:
- Free tool builds trust and brand awareness
- DTC brands spending $30K-$3M/month see the value
- Convert to full performance marketing suite
Lessons for Other SaaS Brands
1. Challenge the Brand Account Assumption
- You don’t NEED a strong brand account to succeed
- Distributed content can outperform centralized strategy
- Platform algorithms reward creator content over brand content
2. Volume Can Beat Polish
- 100 raw, authentic posts > 10 perfectly polished posts
- Speed to market matters more than perfection
- Test fast, iterate faster
3. Make Your Product The Content
- Don’t be subtle – directly promote your tool
- Show real value in every piece of content
- Let results speak for themselves
4. Platform Native Wins
- Each platform has different content DNA
- Adapt format, not just resize
- Sound-off optimization is crucial
5. The Spam-to-Value Ratio
- Content farming only works if you provide genuine value
- Users tolerate “promotion” when wrapped in utility
- Teach, don’t just sell
Red Flags & Considerations
Potential Risks:
⚠️ Platform Violations: Mass account creation can trigger spam filters
⚠️ Brand Dilution: No central brand identity being built
⚠️ Sustainability: Account bans could kill entire network overnight
⚠️ Authenticity Questions: Users may feel deceived if they discover the network
⚠️ Scaling Challenges: Managing 50+ accounts requires serious infrastructure
However: When done with genuine value-first content, these risks decrease significantly.
The Verdict: Guerrilla Brilliance
Bigged’s strategy represents a fundamental shift in SaaS marketing:
Traditional: Build brand → Create content → Hope for distribution Bigged: Create distribution → Deliver value → Brand builds itself
By treating every piece of content as a standalone value delivery vehicle that happens to feature their tool, they’ve hacked organic distribution at scale.
It’s not spam if it’s valuable. It’s not guerrilla if it doesn’t work. It’s not content farming if you’re planting actual value.
Final Stats SummaryEstimated Content Output:
- 30-50 accounts
- 50-100+ posts per day (network-wide)
- 1,500-3,000 posts per month
- 5-10% achieving viral status (50-300 viral posts/month)
- Combined reach: 10M-50M monthly impressions (estimated)
Tools in the Stack:
- Screen recording software
- Video editing apps (CapCut, etc.)
- Scheduling tools for multi-account management
- Analytics tracking across accounts
- Trend monitoring tools
Content Formats:
- 70% Short-form video (Reels/TikTok/Shorts)
- 20% Carousel posts with ad examples
- 10% Stories and engagement content
Big shoutout to the Bigged’s team for this masterclass in unconventional growth.
At Passionbits, we help you craft impactful video content that drives real conversation metrics – whether through traditional brand building or innovative distribution strategies. Let’s connect.
Disclaimer: This case study is based on observed patterns and strategic analysis. Specific numbers are estimates based on typical performance metrics for similar strategies.