Passionbits — Claude Connector (MCP) Documentation

Connect Passionbits to Claude and chat with your marketing analytics — competitor research, ad & creative analysis, creator discovery, ad-account performance, and AI content generation — all grounded in your real account data.

• MCP server URL: https://prod-ai-backend-v2.passionbits.io/api/v1/mcp
• Transport: Streamable HTTP
• Authentication: OAuth 2.1 (PKCE), per user
• Website: https://passionbits.io

What is Passionbits?

Passionbits is an AI creative intelligence platform for brands, marketers, and agencies. The Claude connector lets you ask, in plain language, what's working in your marketing, what's wasting budget, and what to create next — and get answers backed by real videos, creators, campaigns, and numbers.

Requirements

Before connecting, you need:

• A Passionbits account — sign up at https://passionbits.io. You connect using the email associated with your account.
• A Claude plan that supports connectors — Pro, Max, Team, or Enterprise (custom connectors are not available on the free plan).
• (Optional) Connected ad accounts — to use the live ad-performance tools, connect your Meta and/or TikTok ad accounts inside Passionbits first. Competitor research, creative/video analysis, creator discovery, and content generation work without them.

There is no admin or developer seat requirement, no custom instance URL (everyone uses the same server URL above), and no geographic restriction.

Connect Passionbits to Claude

Add as a custom connector

1. Go to claude.ai/customize/connectors.
2. Click Add custom connector.
3. Fill in:
   • Name: Passionbits
   • Remote MCP server URL: https://prod-ai-backend-v2.passionbits.io/api/v1/mcp
4. Click Add, then Connect.
5. A Passionbits authorization screen opens. Sign in / confirm the email for your Passionbits account and approve access.
6. You're connected. Start a chat and ask Passionbits anything (see examples below).

Tip: Claude registers itself automatically with Passionbits (Dynamic Client Registration), so you normally don't need to enter a Client ID or Secret. If your Claude setup asks for them, generate them in your Passionbits dashboard under Settings → Integrations → Claude and paste both into the connector's advanced settings.

From the Connectors directory

Once Passionbits is listed in Claude's Connectors directory, you can add it in one click from Customize → Connectors and complete the same sign-in step.

Authentication & access

• The connector uses OAuth 2.1 with PKCE. Each user authorizes their own Passionbits account; Claude receives a scoped access token.
• The connector only ever returns data for the account you authorized — it cannot see other users' data.
• All traffic is over HTTPS/TLS.
• You can disconnect at any time from claude.ai → Customize → Connectors → Passionbits → Disconnect, which revokes Claude's access.

What you can do

The connector exposes 35+ tools across these areas. You don't call tools directly — just ask in natural language and Claude picks the right ones.

Research competitors

"Show my top competitors and the hooks they're using in their ads."

Analyze creative & video

"Break down why my top TikTok video is working — hook, hold, and CTA."

Track ad performance (Meta & TikTok)

"What's my best performing Meta campaign by ROAS this month?"
"Spend and CTR on TikTok in the last 7 days?"

Diagnose underperformers

"What's broken on my worst-performing ad, and how do I fix it?"

Discover creators

"Find rising micro-creators in skincare with high engagement."

Spot creative patterns & gaps

"Which ad formats are working best across my market right now?"

Generate content

"Write 3 UGC scripts based on my best-performing ad."
"Generate a b-roll video and a slideshow from this product brief."

Every answer cites real campaigns, videos, creators, and metrics — not generic advice.

Time windows & filters

Ad-performance questions accept flexible time ranges — today, last 3 days, this week, last month, lifetime, or custom dates — and can rank by spend, CTR, CPM, CPC, ROAS, or hook rate, across ads, ad groups/ad sets, or campaigns. Just say it naturally ("best video last month", "top campaign till date including paused ones").

Data, privacy & security

• Scope: the connector accesses only the data your authorized Passionbits account can see, and only in response to your requests.
• Encryption: all requests use HTTPS/TLS.
• Generated content (scripts, b-roll, slideshows) is saved to your Passionbits account, as it is in the web app.
• Privacy policy: https://passionbits.io/privacy

For details on what we collect, how it's used, retention, and your rights, see the privacy policy above.

Troubleshooting

Support

• Help & docs: https://passionbits.io
• Contact: support@passionbits.io

Passionbits · AI creative intelligence for brands and marketers · https://passionbits.io