Creative Copilot guide
Creative Copilot loads your competitors' ads and organic videos from Meta, TikTok and Instagram, lets you save and rank the best ones, discover micro-creators, and generates on-brand video scripts from the videos you pick.
Where to find it
Sidebar → Creative Copilot (AI section, first item)
Requirements
- A Passionbits account
- Brand details completed during onboarding
Getting started
- Sign in and complete brand onboarding (brand name, website and category).
- Open Creative Copilot from the sidebar; competitors and their videos load in the background with live progress.
- Browse competitor ads and organic videos, and save the ones worth learning from.
- Choose a ranking filter to decide which videos are sampled, then generate scripts.
- Review the generated scripts in Easy Content and take the best ones into production.
Works with
Meta Ad Library, TikTok, Instagram
Frequently asked questions
- What does Creative Copilot do?
- It researches your competitors' ads and organic videos across Meta, TikTok and Instagram and generates on-brand video scripts from the videos you select.
- Where do the competitor videos come from?
- Competitor paid ads are loaded from Meta and TikTok ad sources, and organic videos from public Instagram and TikTok content.
- Do I need to connect my ad accounts?
- No. Competitor research works from your brand details. Connecting Meta or TikTok ad accounts is only needed for Ad Analytics.