Creative Copilot
See what competitors are running, then script what to make next.
Creative Copilot loads your competitors' ads and organic videos from Meta, TikTok and Instagram, lets you save and rank the best ones, discover micro-creators, and generates on-brand video scripts from the videos you pick.
Creative Copilot is the research-to-script workspace in Passionbits. After you add your brand details, it identifies your competitors and loads their recent paid ads and organic short-form videos so you can see which hooks, formats and angles are working in your category.
From the same screen you can save videos, filter and rank them (for example by performance signals), discover rising micro-creators, and turn the videos you select into on-brand video scripts. Scripts flow into Easy Content, where you can review them in a swipeable deck.
What you can do
- Automatic competitor identification from your brand details
- Competitor paid ads from Meta (Facebook/Instagram) and TikTok
- Competitor organic videos from Instagram and TikTok
- Saved videos collection to build a swipe file of references
- Ranking filters that decide which competitor videos feed script generation
- Micro-creator discovery, including a micro-creator radar and creator-inspired scripts
- On-brand script generation from competitor ads, competitor organic videos and creator videos
- Live progress while competitors and videos load
Who it is for
- Performance marketers and creative strategists
- Founders of DTC and e-commerce brands
- Agencies researching categories for multiple clients
Works with
Meta Ad Library, TikTok, Instagram
Where to find it
Sidebar → Creative Copilot (AI section, first item)
Frequently asked questions
- What does Creative Copilot do?
- It researches your competitors' ads and organic videos across Meta, TikTok and Instagram and generates on-brand video scripts from the videos you select.
- Where do the competitor videos come from?
- Competitor paid ads are loaded from Meta and TikTok ad sources, and organic videos from public Instagram and TikTok content.
- Do I need to connect my ad accounts?
- No. Competitor research works from your brand details. Connecting Meta or TikTok ad accounts is only needed for Ad Analytics.