Brand Mention
Track who is talking about your brand on TikTok and Instagram.
Brand Mention syncs creator videos and tagged content that mention your brand from TikTok, TikTok Shop and Instagram, ranks creators, surfaces trending mentions and hashtags, and highlights on-brand and at-risk creators.
Brand Mention connects your TikTok Business, TikTok Shop seller and Instagram Business or Creator accounts to pull in videos and posts that mention your brand.
It summarizes the activity with stats, a creator leaderboard, trending mentions this week, top hashtags, brand-alignment analysis and formats to try next, so you can reward the right creators and spot risks early.
What you can do
- TikTok: sync brand mentions and hashtag videos from a TikTok Business account
- TikTok Shop: track affiliate video sales and creator performance
- Instagram: load tagged media and @mentions from a Business or Creator account
- Top creators leaderboard, including top on-brand and top at-risk creators
- Trending mentions this week and top hashtags mentioned
- Brand alignment analysis and formats to try next
Who it is for
- TikTok Shop sellers and affiliate managers
- Influencer and community managers
- Brand teams monitoring creator-generated content
Works with
TikTok Business, TikTok Shop, Instagram Business / Creator
Where to find it
Sidebar → Brand Mention
Frequently asked questions
- Which platforms does Brand Mention support?
- TikTok, TikTok Shop and Instagram.
- Does it work without a TikTok Shop?
- Yes. TikTok and Instagram mention tracking work independently of TikTok Shop.